I am so thrilled to write this blog post dedicated to the new e-book called, The Handmade Loves’ Guide to Instagram Success: How to Build an Audience and Make Sales, written by our founder Emily Strom! As an artist and small business owner, I have similar concerns and questions as many of the makers in this community. And like many of you, I use Instagram as my main source of marketing. I LOVE Instagram! I Love taking pictures of my products, staging the perfect photo, and editing the color just right. I love creative writing and coming up with silly captions and picking the perfect emojis to go along with it. But after all that fun stuff is done, it’s time for the marketing and hashtagging. If I am honest, marketing, in general, seems extremely inauthentic to me. That is why this e-book is SO helpful. It gives marketing advice that does not seem pandering or cheesy. I am going to list a few of my favorite takeaways from the book that got me motivated to make some marketing changes in my business. Hopefully, they click with you, too!
