Tis’ the season to leverage and build your brand. The holidays are a prefect time to push the boundaries of your handmade business. According to Google Consumer Survey, up to 40% of yearly sales are generated during the holiday selling season.
Why are the holidays an optimal time of year to market your brand? The holidays embody thankfulness, reconnecting, and giving. These virtues also lend themselves to great business principles.
Read below to find out three easy ways to leverage your brand this holiday season.
GIVE THANKS
Extend thanks to your customers and handmade network. Take this time to show your customers you truly appreciate them. Here are a few ideas: Extend special offers for your customers such as coupons, discounts, free gifts, or samples with purchase. Giving a gift with purchase creates an opportunity to unload extra stock. Sending samples is a great way to introduce new products and entice your customers to come back for more. It’s a win-win for you and your customers!
This is also a great time to thank those who have helped you or have shown support throughout the year. Honor them with a special thank you. Who knows you may forge new working collaborations!
RECONNECT
The holiday season is the perfect time to reconnect with people in your network. Contact other vendors and collaborate on a holiday project or offer. Reach out to your customers to ensure your brand is on the forefront of their minds while shopping this holiday season. It’s an easy and meaningful way to connect. Leverage e-blasts, social media, and e-cards for free! Personally contact and reward select loyal customers and let them know how much you appreciate their business.
GIVE BACK
Giving is one of the hallmarks of the holiday season. Boost your brand through acts of kindness. Donate a portion of your proceeds to a cause that is related to your business or on that is near and dear to your heart. Or try the buy one, give one business model. For every product purchased you will donate a product. Giving back is a sure way to feel good and to draw positive attention to your brand.
Don’t just let your business cruise through the end of 2015. Go out with a bang!
