Social media is becoming a necessity, not just a “good idea.”

Are you being as successful as you can be?

As of January 2014, 74% of online adults use social networking sites. 46% of those users count on social media when making a purchase decision (Nielsen)

Here are our 3 C’s to being successful on social media!

C – Creativity

“52% of consumers stop following a business’ page because of boring and repetitive content”

(Small Business Can)

• Creative and cute captions always resonate better with customers. Don’t be afraid to be clever and catchy!

• Be creative in promoting your products… reusing pictures, only using white backgrounds, or only sharing generic product photography will bore followers. Be spunky and surprise your peers!

C – conversation

“While social media is still an emerging channel in the realm of customer service, it offers a unique medium for organizations to interact with a vast network of customers, while allowing for a more personal understanding of unique customers’ wants and needs.” (Aberdeen Group)

“59% of social media users think companies who use or are active on social media seem to be more approachable and thus, more purchasable.”        (Small Business Can)

Social media is primarily an outlet to chat and connect with potential customers and followers. Take advantage of it! Increased engagement leads followers to believe they are building relationships with businesses and their products.

This association increases the likelihood that those customers will purchase your products. Wouldn’t you be more likely to buy from someone you like and trust?

C – consistency

Consistency is key! No one wants to follow an account that only posts once in a blue moon. Most marketing professionals recommend posting 1-4 times daily, depending on the social media outlet

For example, Pinterest accounts are most successful with 8+ pins daily whereas posting 8+ times on Instagram feels like spam.

Fractl and Buzzstream surveyed 900 social media users and they found that consistent frequency of posts and consistent brand representation are 2 of 4 social media activities that matter most to users.